The Notabag Jam Collection: Our New Favourite Everyday Tote

Introducing the Notabag Jam Collection: four checked, fruit-toned patterns for the tote that pulls into a backpack in seconds, made from 100% recycled fabric. Berry Much, Blueberry More, Plum Please and Cherry Me are in the shop now, alongside the original Black.

What is a Notabag?

For anyone meeting it for the first time: a Notabag is a tote and a backpack in one piece of ripstop polyester. Carry it flat over one shoulder, or pull the straps and it becomes a backpack, no buckles or zips involved. Not using it? It folds back into its own built-in pocket and becomes a pouch small enough for a coat pocket. The design started with a simple problem, totes are awkward on a bike, and has since picked up multiple international design awards, including two German Design Awards.

Meet the Jam Collection

The Jam Collection takes the Notabag Original and dresses it in four checked, fruit-toned patterns, each named for the preserve it channels: Berry Much, Blueberry More, Plum Please and Cherry Me. Next to the classic Black, they turn the rail into something that looks like the top shelf of a pantry. Both the check and the fabric are new this season: the whole collection has moved to 100% recycled material.

Why we love it

◆ Converts from tote to backpack with one pull on the straps, no fastenings needed
◆ Folds into its own pocket to become a pouch measuring 13 x 15,5 cm, just 111 g
◆ Premium ripstop polyester in a checked, fruit-inspired pattern, made from 100% recycled fabric
◆ Water-resistant, machine washable at 30°C, REACH-tested
◆ Multi-award winner: two German Design Awards and a Good Design Award

It's an easy one for commuting, weekend markets, or the bag you fold into a suitcase for whatever you bring home, and the checks feel right for the cosier months ahead.

Shop the Jam Collection

All four colourways, plus the original Black, are in stock now from €27,50. Shop the Notabag Jam Collection, or go straight to your favourite. A Crossbody in the same checked pattern, plus new totes, is joining the collection soon, so it's worth keeping an eye on this page. We ship worldwide from our studio in Amsterdam, with free delivery in the Netherlands on orders over €60.

Looking for another foldable everyday bag? We put the Shupatto through its paces too.

✦ ✦ ✦

Lowland Summer is an Amsterdam-based shop specialising in Japanese bags, handmade accessories and unique stationery. We curate things we genuinely love and think you will too. 🧡