Shupatto insulated bag 20L White Birch is ideal to carry with you on outdoor activities. With it’s award-winning one-pull design, it is extremely compact. Just pull and roll! The bag folds up neatly and quickly.
It keeps content cold: the aluminum vapour-deposition sheet on the interior prevents external heat transfer. Water repellent and equipped with a zipper for full closure. A drawstring is attached to the bag. So you can hook it for easy storage. As a result, it is convenient to carry around.
The bag has no gusset, therefore allowing the bag fabric to fit the volume and shape of the content. Open the bag wide and you can easily put things in.
◆ Fold the bag flat immediately after use
◆ Machine washable (Max temperature: 40℃ / 104℉)
◆ Do not use chlorine bleach, fabric softener, a tumble dryer, or an electric iron
◆ Avoid soaking the bag
◆ After washing, reshape the bag and lay it flat to dry as shown in illustration *2
◆ Dry in a well-ventilated, shaded area
⟡ Good to know
If the pleats are not folding down properly, reshape the bag as shown in illustration *1, lay it flat, and let it rest for a while. The longer it rests, the easier it becomes to fold the pleats down.
Shipping for Regular Products includes Track & Trace.
The Netherlands
◆ Flat shipping rate: €4,95
◆ Free shipping on orders over €60
◆ Estimated delivery time: 1–3 business days
Europe 1
Austria, Belgium, Denmark, France, Germany, Italy, Luxembourg, Portugal, Spain and Sweden
◆ Flat shipping rate: €6,95
◆ Free shipping on orders over €150
◆ Estimated delivery time: 3–6 business days
Europe 2
Croatia, Czech Republic, Finland, Greece, Hungary, Iceland, Ireland, Norway, Poland, Switzerland and the United Kingdom
◆ Flat shipping rate: €8,95
◆ Free shipping on orders over €150
◆ Estimated delivery time: 3–6 business days
Asia
Hong Kong, Japan, Singapore, Taiwan and Thailand
◆ Flat shipping rate: €12,95
◆ Free shipping on orders over €150
◆ Estimated delivery time: 6–10 business days
North America & Oceania
Australia, Canada, New Zealand and the United States
◆ Flat shipping rate: €13,95
◆ Free shipping on orders over €150
◆ Estimated delivery time: 6–12 business days
The Birth of Shupatto
Shupatto was born from a simple but powerful idea: to make reusable bags that are not only eco-friendly but also convenient and enjoyable to use. It was developed by Marna Inc., a Japanese company founded in 1872, originally known for manufacturing brushes. Marna has since become recognized for its innovation in household products that blend function and design.
Inspired by Daily Frustrations
The idea for Shupatto emerged from everyday annoyances with conventional reusable bags—bulky designs, awkward storage, and the hassle of folding. To solve this, Marna’s designers drew inspiration from accordion-folded work caps used in manufacturing environments. The result was a bag that could be folded in one quick motion—no stuffing into pouches, no complicated steps.
Design Meets Simplicity
The signature feature of Shupatto bags is their "one-pull" fold, which allows the entire bag to collapse into a compact shape with a simple tug. This intuitive design not only saves time but also encourages regular use, reinforcing sustainable habits with less effort.
Global Reach and Eco Impact
Since its launch in 2015, Shupatto has become a global success, selling over 12 million units worldwide. The brand champions the reduction of single-use plastics by offering a stylish, durable alternative that fits seamlessly into modern lifestyles.
A Bag for Every Lifestyle
From quick errands to weekend adventures, Shupatto bags come in a variety of sizes and styles—each one lightweight, washable, and portable. Whether you’re shopping at a local market or packing for a trip, there’s a Shupatto designed to suit your needs.
You may also like
More from Shupatto
More from Bestselling Bags
Recently viewed